Digital Marketing Adminitrator

We are seeking a creative and technically skilled Digital Marketing Administrator to join our team. This role is ideal for someone who loves blending creativity with technology, from building engaging websites and capturing professional photography to managing social media performance, using AI-powered marketing tools and online scheduling platforms.

You will play a key role in helping our clients stand out online and ensuring their digital presence drives measurable results.

Key Responsibilities

• Website Development & Management

Design, build and maintain modern, responsive websites (WordPress, Squarespace, Wix or similar platforms).

Update content, troubleshoot issues and optimise sites for SEO and performance.

• Photography & Content Creation

Capture high-quality photos for use in social media, websites and marketing campaigns.

Edit and optimise images for digital platforms.

Create and edit engaging video content for social media.

• Online Scheduling & Digital Tools

Set up and manage online scheduling applications (e.g. Metricool).

Integrate scheduling systems with websites and social platforms.

• Social Media & Reporting

Support social media campaigns with engaging visuals and content.

Track and analyse performance metrics across platforms.

Prepare monthly performance reports using AI-powered tools to analyse data, identify trends, measure campaign effectiveness and generate actionable insights and recommendations.

Use AI to streamline reporting processes and improve the accuracy and efficiency of performance analysis.

• AI in Digital Marketing

Utilise AI tools, including ChatGPT and Claude for Business, to support marketing strategy, content creation, campaign planning and research.

Use AI to develop creative concepts, generate content ideas, refine copywriting and optimise digital marketing campaigns.

Leverage AI-powered analytics to interpret social media performance, identify audience trends and support data-driven marketing decisions.

Integrate AI into monthly client reporting to summarise results, highlight key performance indicators (KPIs) and provide strategic recommendations.

Explore and implement new AI technologies to improve productivity, automate workflows and enhance marketing effectiveness.

• General Digital Marketing Support

Assist with email campaigns, online advertising and other digital marketing initiatives as needed.

Support the planning, execution and optimisation of paid advertising campaigns across Google Ads and Meta platforms.

• Qualifications & Skills

Proven experience in digital marketing, website building and content creation.

Proficiency with website platforms (WordPress, Squarespace, Wix or similar).

Strong photography and photo-editing skills.

Familiarity with scheduling software (Calendly, Acuity, Metricool, etc.).

Knowledge of social media platforms (Facebook, Instagram, LinkedIn, TikTok) and analytics tools.

Strong reporting and data interpretation skills.

Proficiency in ChatGPT and Claude for Business, with practical experience using both platforms for professional marketing tasks.

Experience using AI tools for monthly marketing reports, data analysis, performance insights and strategic recommendations.

Strong understanding of how AI can support content creation, marketing strategy, campaign optimisation and workflow automation.

Creativity, attention to detail and the ability to manage multiple projects simultaneously.

Competence in Canva and other design and editing applications.

Video editing skills for social media.

Experience with paid advertising (Google Ads, Facebook/Instagram Ads).

Ability to adapt to emerging digital marketing technologies and AI-powered tools.